Digital Marketing

Course Details

CONTENT DEVELOPER ASSISTANT (DIGITAL MARKETING)

Description

The Content Developer Assistant (Digital Marketing) Course by MSME Technology Centre Udaipur, Government of India, is a comprehensive program designed to prepare learners for a dynamic career in digital content creation and digital marketing. Upon successful completion, participants receive a Government of India certification, adding credibility and recognition to their skills and knowledge.

This certification course equips learners with the essential skills to become productive Content Developer Assistants specializing in Digital Marketing. The curriculum combines core digital marketing concepts with in-depth hands-on training in vital software such as Adobe Photoshop, Google Analytics, Google Ads and a host of social media and SEO tools. Modules include computer graphics basics, image editing, digital marketing strategies, SEO, content marketing, paid advertising, web analytics, and social media management. Learners undergo both theoretical (150 hours) and practical (150 hours) training, ensuring job-ready proficiency for industry roles.

TRAINING MODULES

Learn the foundational concepts and design principles for visually compelling digital content.

Master image editing, retouching, and graphics creation using Adobe Photoshop.

Build effective online marketing plans to promote brands and drive business growth.

Analyze competitors to identify market opportunities and optimize digital campaigns.

Improve website rankings and organic traffic through proven SEO techniques.

Social media marketing uses social media and social networks—like Facebook, X (formerly Twitter), and Instagram—to market products and services, engage with existing customers, and reach new ones.

Run paid search and display ad campaigns to increase visibility and sales.

Measure website and campaign performance for actionable insights with Google Analytics.

Use Online Reputation Management tools to monitor and protect your brand image.

Explore trends and evolving tech shaping the future of digital marketing.

Benefits

Designed to meet current industry demands; supports job roles such as Digital Marketing Assistant, Content Developer, Social Media Executive, and SEO Analyst.

Fee Details

Actual Fees : 16,500 /- (for All Categories)

Discounted / Offer Fees as per Ministry of MSME, Government of India Scheme:

GEN/OBC:
₹5,000 + ₹500 (Training Fees + Registration fees)

SC/ST:
₹500 (only registration charges, as training fees are free under the MSME scheme)